Media · brand kit

Media & brand

Names, logos, colours, type, screenshots and descriptions for press and partners.

Naming

Use “Morf Research” first, then “Morf”.

Do

  • Morf Research
  • Morf
  • MorfResearch (handles and URLs only)
  • Morf for Teams · Signature 1:1 · Morf Decode · Morf Lab

Don’t

  • Morph Research
  • MORF Research in body text
  • morf. as a word in a sentence (that’s the logo)
  • Morf Health, Morf Clinic

Operated by Zentium Health Sciences LLP. Part of HPLC (High Performance Living Collective).

Wordmark

Lowercase “morf” and dot. Sweet Corn on dark; deeper gold on light.

Morf Wordmark · on light
Wordmark · on light SVG PNG
Morf Wordmark · on dark
Wordmark · on dark SVG PNG
Morf Lockup · on light
Lockup · on light SVG PNG
Morf Lockup · on dark
Lockup · on dark SVG PNG
Morf Wordmark · black
Wordmark · black SVG PNG
Morf Wordmark · white
Wordmark · white SVG PNG

Leave an “o”-height margin. Never stretch, recolour, outline or add effects.

Colors

Daintree and Beige dominate. Sinbad accents; Sweet Corn highlights sparingly.

Daintree
Primary. Backgrounds, type.
Sinbad
Primary accent. Calm, clinical.
Sweet Corn
Highlight. CTAs, the dot.
Beige
Surfaces, type on dark.
Paper
Page background.
Mine Shaft
Body text on paper.

Supporting tints

Peach
Lilac
Sage
Teal ink

Typography

AaManropeHeadlines and body. Tight tracking on display sizes.
AaPlayfair Display ItalicThe emotional half of a headline. One phrase, never a paragraph.
AaDM MonoLabels, eyebrows, data. Uppercase with wide tracking.

All three are free under the SIL Open Font License.

Screenshots

High-resolution site captures. Free for Morf coverage.

Morf Research Homepage page
Homepage Desktop Mobile
Morf Research Client results page
Client results Desktop Mobile
Morf Research Morf for Teams page
Morf for Teams Desktop Mobile
Morf Research Interactive worksheet page
Interactive worksheet Desktop Mobile

Mockups

Device frames for decks and articles. Right-click to save, or use the screens above.

Morf Research homepage on a laptop
Morf Research stories page on a phone
Morf Research resource page on a phone

Boilerplate

One line

Morf Research offers personalised, research-backed metabolic health nutrition and lifestyle support built around Indian food and routines.

Full paragraph

Founded by Dr. Sneha Ramchandani, Morf Research offers free education and tools, proposed groups, Signature 1:1 coaching over 4, 12 or 24 weeks, and Morf for Teams workplace programs. Nutritionists support diabetes, insulin resistance, PCOS, fatty liver, thyroid and weight concerns alongside treating doctors. Ten Indian metabolic health reviews are in preparation. Morf Lab includes 10k Plates and Mable. Operated by Zentium Health Sciences LLP; part of HPLC (High Performance Living Collective).

Press contact

Interviews, data, comment, partnerships. Reply within one working day.

We reply by email. Don’t include health details or reports.

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